> ## Documentation Index
> Fetch the complete documentation index at: https://docs.payreque.st/llms.txt
> Use this file to discover all available pages before exploring further.

# Business Insights Dashboard

> Monitor your business performance with comprehensive analytics and real-time metrics

# Business Insights Dashboard 📊

The Business Insights dashboard is your command center for understanding your business performance. Get a comprehensive overview of your revenue trends, customer growth, subscription metrics, and recent activities - all in one beautifully designed interface.

## What You'll Find on Your Insights Dashboard

### 📈 Monthly Revenue Comparison

Track your business growth with side-by-side revenue comparisons:

<img className="block dark:hidden" src="https://assets.payreque.st/docs/docs-insights-card-this-month.png" alt="Monthly revenue comparison showing current month vs last month with interactive chart" />

<img className="hidden dark:block" src="https://assets.payreque.st/docs/docs-insights-card-this-month.png" alt="Monthly revenue comparison showing current month vs last month with interactive chart" />

* **Current Month vs. Last Month**: See exactly how your revenue is trending
* **Percentage Growth**: Quick visual indicators show if you're growing or need attention
* **Interactive Charts**: Hover over any point to see detailed daily breakdowns
* **Smart Date Ranges**: Automatically compares equivalent time periods for accurate insights

<Tip>
  The monthly comparison chart uses your actual transaction data, so you'll see real-time updates as payments are processed throughout the month.
</Tip>

### 💰 Key Performance Metrics

Get instant insights into your most important business metrics:

#### Monthly Recurring Revenue (MRR)

* **Current MRR**: Your predictable monthly revenue from active subscriptions
* **Growth Trend**: See if your MRR is increasing or decreasing month-over-month
* **Sparkline Chart**: Quick visual representation of your MRR trend over the past 12 months

#### Financial Health Indicators

* **Mollie Balance**: See your available payment processor balance (when connected)
* **Bank Balance**: Monitor your connected bank accounts through Ponto integration
* **Transfer Schedule**: Know when to expect fund transfers

#### Business Growth Metrics

* **Active Subscriptions**: Track your growing subscriber base
* **New Customers**: Monitor customer acquisition this month
* **Payment Volume**: See how many payments you're processing

<CardGroup cols={2}>
  <Card title="🔍 Real-Time Updates" icon="refresh">
    All metrics update automatically as new transactions are processed, giving you the most current view of your business.
  </Card>

  <Card title="📱 Mobile Optimized" icon="mobile">
    Check your insights on any device - the dashboard adapts perfectly to mobile and tablet screens.
  </Card>
</CardGroup>

### 🕒 Recent Activity Log

Stay informed about what's happening in your business with the comprehensive activity log:

#### What You'll See

* **Recent Actions**: Create, update, delete operations on customers, products, subscriptions
* **Payment Activities**: Successful payments, failed payments, refunds
* **Email Communications**: Invoice emails sent, payment confirmations, reminders
* **System Events**: Subscription renewals, trial expirations, mandate updates

#### Activity Display Options

* **10 or 25 entries**: Choose how many recent activities to display
* **Smart Icons**: Color-coded icons instantly tell you what type of activity occurred
* **Time Stamps**: See exactly when each activity happened (e.g., "2 uur geleden")
* **Entity Details**: Click through to see the specific customer, invoice, or subscription involved

#### Activity Types & Icons

* 🟢 **Create Actions**: New customers, products, or subscriptions (green plus icon)
* 🔵 **Updates**: Changes to existing records (blue pencil icon)
* 🔴 **Deletions**: Removed items (red trash icon)
* 💳 **Payments**: Successful payments and transactions (green credit card icon)
* 📧 **Emails**: Communications sent to customers (purple envelope icon)

### 📋 Recent Business Activities

Quick overviews of your latest business activities across different areas:

#### Recent Invoices

* **Latest 5 invoices**: See your most recent billing activity
* **Payment Status**: Quickly identify paid, pending, and unpaid invoices
* **Customer Names**: Know who you're billing and when
* **Amount Tracking**: Monitor invoice values at a glance

#### Recent Subscriptions

* **New Subscriptions**: See customers who recently signed up
* **Status Overview**: Active, trial, paused, or canceled subscriptions
* **Product Information**: Which plans are customers choosing
* **Growth Patterns**: Identify your most popular subscription offerings

#### Recent Orders

* **Shop Activity**: Track one-time purchases through your shop
* **Order Values**: See the revenue from each order
* **Customer Orders**: Monitor repeat purchase behavior
* **Order Status**: Completed, processing, or pending orders

### 🔄 Upcoming Subscription Renewals

Never miss a renewal with the upcoming renewals tracker:

#### Renewal Overview

* **Next 30 Days**: See all subscriptions renewing in the coming month
* **Priority Indicators**: Color-coded badges show urgency (red for today/tomorrow, amber for this week)
* **Revenue Forecast**: Understand upcoming cash flow from renewals
* **Customer Details**: Know which customers are renewing when

#### Renewal Management

* **Days Until Renewal**: Clear countdown for each subscription
* **Amount Information**: See the exact renewal amount for each subscription
* **Customer Context**: Customer name and subscription details
* **Quick Actions**: Jump directly to subscription management if needed

<Warning>
  Pay special attention to subscriptions showing in red (today/tomorrow) or amber (this week) - these may need your attention if there are payment issues.
</Warning>

## Making the Most of Your Insights

### Daily Business Check-ins

Start each day by reviewing:

1. **Yesterday's Activity**: Check the activity log for any important overnight events
2. **Today's Renewals**: Look for any subscriptions renewing today
3. **Recent Payments**: Ensure payment processing is running smoothly
4. **New Customers**: Welcome any new sign-ups

### Weekly Business Reviews

Once a week, dive deeper into:

1. **Monthly Trends**: Are you on track to meet your revenue goals?
2. **Customer Growth**: How many new customers did you acquire?
3. **Subscription Health**: Any concerning cancellation patterns?
4. **Payment Issues**: Any failed payments that need attention?

### Monthly Planning

Use month-end insights for:

1. **Growth Analysis**: Compare this month to last month's performance
2. **Revenue Forecasting**: Use renewal data to predict next month's revenue
3. **Customer Retention**: Analyze subscription lifecycle patterns
4. **Business Optimization**: Identify areas for improvement

## Understanding Your Data

### Revenue Metrics

All revenue data comes from your actual payment transactions, ensuring accuracy. We track:

* **Paid Transactions**: Only completed payments count toward revenue
* **Currency Handling**: All amounts displayed in your configured currency (typically EUR)
* **Real-time Updates**: New payments appear within minutes

### Activity Tracking

The activity log captures:

* **User Actions**: Things you do in the dashboard
* **System Events**: Automated processes and scheduled tasks
* **Customer Activities**: Actions taken by your customers
* **Integration Events**: Data from connected payment providers

### Data Privacy

Your insights dashboard respects privacy:

* **User-Scoped**: You only see data for your business
* **Secure Access**: All data is encrypted and access-controlled
* **GDPR Compliant**: Customer data handling follows European privacy standards

## Troubleshooting Common Questions

<AccordionGroup>
  <Accordion title="Why don't I see any revenue data?">
    Revenue data comes from completed payments through your connected payment providers. If you're not seeing data:

    * Ensure your payment provider (Mollie/Stripe) is connected and active
    * Check that you've processed actual payments (test payments may not appear)
    * Allow up to 15 minutes for new payments to appear in insights
  </Accordion>

  <Accordion title="My MRR seems incorrect">
    MRR is calculated from your active subscriptions with recurring billing. If it seems off:

    * Check that your subscriptions have the correct recurring amounts
    * Ensure subscription statuses are accurate (active vs. paused)
    * Remember that one-time payments don't count toward MRR
  </Accordion>

  <Accordion title="The activity log is empty">
    If you're not seeing activities:

    * Activities are only recorded for actions within PayRequest
    * External payment provider activities may not appear immediately
    * Try refreshing the page or adjusting the display limit (10 vs 25 entries)
  </Accordion>

  <Accordion title="Upcoming renewals show wrong dates">
    Renewal dates are based on your subscription billing cycles:

    * Check individual subscription "next billing date" settings
    * Paused subscriptions won't show renewal dates
    * Failed payment subscriptions may have delayed renewal dates
  </Accordion>
</AccordionGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="📈 Revenue Tracking" href="/analytics-and-reporting/revenue-tracking" icon="chart-line">
    Dive deeper into your revenue analytics with detailed tracking and forecasting tools.
  </Card>

  <Card title="📊 Transaction Reports" href="/analytics-and-reporting/transaction-reports" icon="file-chart-column">
    Generate detailed reports for accounting, tax purposes, and business analysis.
  </Card>

  <Card title="👥 Customer Analytics" href="/analytics-and-reporting/customer-analytics" icon="users-chart">
    Understand your customer behavior, lifetime value, and retention patterns.
  </Card>

  <Card title="📤 Export Functions" href="/analytics-and-reporting/export-functions" icon="download">
    Learn how to export your data for external analysis and record keeping.
  </Card>
</CardGroup>

***

*Your insights dashboard is designed to give you confidence in your business decisions. The more you use PayRequest, the richer your insights become!* 📊✨
